Now known as Max, the app was originally slated to feature content from HBO, Discovery, Cartoon Network, Animal Planet among other channels. The company did another about-face this weekend when all content was removed and replaced with Max Moon matches and promos.
Confused viewers hoping to watch The Sopranos or Diners, Drive-Ins, and Dives were instead treated to Moon facing off against Duane Gill on WWF Superstars. Gone was The Property Brothers and Game Of Thrones. In their place was High Energy teaming with Moon against the Beverly Brothers and The Genius on Prime Time Wrestling.
Despite the outrage, WarnerBrothers Discovery was thrilled with all the attention the new Max app was receiving.
“The rebrand has been a Max-ssive success!” said an HBO spokesman who hadn’t slept in days. “To the moon!”
“It’s going to be all Max all the time! Over the next few months, we’ll be adding content featuring other Maxs. By next week, we’ll be adding Max The Impaler matches. In July we’ll have Maxx Payne. By August, you’ll see WCW’s Maxx Muscle. Hopefully by the Fall we’ll have lots of Max Caster and MJF streaming!”
The company hopes to maximize the attention the service is now receiving before quietly increasing subscription prices.