Vince McMahon thought people would love his World Bodybuilding Federation.
He put on two WBF Championship Pay-Per-Views and later released them on VHS.
![WBF Championship 1991 trade ad](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Championship-1991-trade-ad-.jpg)
and a weekly “Bodystars” TV show that aired on the USA network.
He even published “WBF Bodybuilding Lifestyles” magazine!
![WBF Bodybuilding Lifestyles Magazine 1](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Bodybuilding-Lifestyles-Magazine-1.jpg)
![WBF Bodybuilding Lifestyles Magazine 2](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Bodybuilding-Lifestyles-Magazine-2.jpg)
![WBF Bodybuilding Lifestyles Magazine 3](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Bodybuilding-Lifestyles-Magazine-3.jpg)
![WBF Bodybuilding Lifestyles Magazine 4](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Bodybuilding-Lifestyles-Magazine-4.jpg)
![WBF Bodybuilding Lifestyles Magazine 5](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Bodybuilding-Lifestyles-Magazine-5.jpg)
![WBF Bodybuilding Lifestyles Magazine 6](https://www.wrestlecrap.com/app/uploads/wc/2014/06/WBF-Bodybuilding-Lifestyles-Magazine-6.jpg)
You know… So you can watch oily, buff muscly men flexing and posing with a smile over and over again in the comfort of your own…
Anyway, the WBF failed miserably, Vince lost $15 million on it, and it closed within 2 years.
That almost makes the XFL seem like a good idea by comparison, doesn’t it?
That still didn’t stop Vince from investing in and promoting the ICOPRO bodybuilding supplement, though…