INDUCTION: WWF’s No Holds Barred Hype – The BS-o-Meter is About to Get RIP’ed!

40 Submitted by on Thu, 09 November 2017, 20:00

WWF, 1989

Before I jump into tonight’s induction, I would simply like to thank all the readers and writers on this site for their unbelievable support during the recent tragedy of my Mom’s passing.  The outpouring of love and kindness was nothing short of amazing.  I thank you all.

It feels like I’ve been covering Hulk Hogan’s movie career for half my life; I kinda want to put a bag over my head considering what that says about my existence.  The fact that I am somewhat double dipping into the cinematic bombshell known as No Holds Barred doesn’t make me feel a lot better.

Oh who am I kidding?

This movie was actually tremendous.  In fact, it was one of the biggest events in cinematic history.  Isn’t that right, Mean Gene?

“It’s the biggest world premiere in motion picture history!”

Sorry, not one of the biggest.  THE biggest.

The man said that.  Gene wouldn’t lie.

And do you know what is really crazy?  It’s actually one of the smaller hyperbolic statements made during the hype job surrounding the film’s release by your friends and mine in Stamford, Connecticut.

Before you scoff at my statement that I’m not going back to the well multiple times, allow me to plead my case today as I absolutely stand by that statement.  I’m not going to look at any of the footage of the movie itself, but rather, focus entirely on the WWF television leading up to and immediately following the film’s release.  Today, we are going to celebrate not the saga of Zeus, Rip, and Mr. Brell (“JOCKASS!”), but instead once of the most completely, utterly, delightfully insane periods in all of WWF history.

As you would expect, we got the standard merchandise.  You wanted a poster?  You got it.  T-shirt?  Natch.  Heck, there was even a No Holds Barred magazine.  I forewarn you, if I can secure I’ll be milking the NHB teet at least one more time!

These items were all to be expected.  Well, except maybe a full-blown magazine.  I’m still trying to wrap my head around that one.  And certainly, we were all expecting the never-ending hype job to get wrestling fans tuning into the WWF shows to rush to the box office.  I mean, it’s Hulk Hogan starring in a movie that Vince McMahon had a large role in producing, one that urban legends say was written on a cocaine-fueled weekend in a hotel room.  You think we weren’t getting this shoved down our throats?

But it wasn’t just the usual suspects telling us how great the film was.  I mean, yeah, Vince was a given.  Gene, naturally.  Gorilla Monsoon?  He was the guy who told us the academy was talking Oscar for the Hulkster!  But the real fun started when it wasn’t the talking heads yammering away about this opus.  It was when others got involved, turning themselves into walking talking campaign blurbs.

Take the Bushwackers for instance.

While Butch noted he’d “never seen such a good movie” in all his life, Luke went three steps over the edge further, noting how he loved the concept!

How did that not wind up on the VHS box art?

Talk about a missed opportunity!

But it wasn’t just the goofballs from down under exclaiming the greatness of Rip & Company.  It was goofballs from parts unknown as well!

Yes, kids, no less than the ULTIMATE WARRIOR yelled at the top of his lungs about the film, proclaiming that No Holds Barred was going to SHAKE RATTLE AND ROLL!  That’s baffling even by Ultimate Warrior promo levels.  I’d like to think that was actually meant for the Honky Tonk Man, but Wayne saw the film and was like, “Dude, even >>>I<<< can’t lie that much!” and walked out the door.  If a guy was confident enough to tell Vince he wasn’t going to drop the IC belt to Randy Savage, I could totally seeing him doing that here.

But hey, if you thought only Hulk’s on-screen allies were in love with the film, you are so very wrong!

Brother Love spoke highly of it.  He’s a heel mind you.  Sadly, he simply said it was a major motion picture and did not tell us he LOVED it.

You know who did love it thought?  The equally villainous Genius.  So much so that he wrote a poem that he will share with us all.

I really hope I wasn’t the only person to read that sentence in Howard Finkel’s voice.

As much as the folks inside the company loved the film, the fans jam packing every single arena the WWF went to were so excited they too could hardly contain themselves.  We got clips of all the geeks above explaining just how awesome this movie was going to be and they were all as incredible as you could possibly imagine just looking at that GIF.  Heck, Molly Ringwald’s horrific looking clone says it’s going to be, and I quote, “the best movie ever shown on the earth!”


You have no idea how much I would pay to interview that girl today.

Also, this guy.  He’s my new hero.  I’d like to think he’s wandering the streets to this day in that exact same outfit and still telling people he can’t wait for No Holds Barred to debut.

Eventually, the hype hit its zenith as the movie hit silver screens across the country.  To honor such a once in a lifetime event, Prime Time Wrestling took Gorilla and Bobby “The Brain” Heenan to an actual, honest-to-goodness theater.

Heenan and Monsoon took the stage in front of the screen prior to the house lights being dimmed and chatted a bit with the crowd.  I know what you are thinking.  The man who would claim that folks were “literally hanging from the rafters in the Boston Garden!” when the building was actually half full likely told us a whopper or two about how great the film was.

I can confirm that he not only did that, but also told us that No Holds Barred was breaking box office records across the country.  Even poor Bobby had to get in on the act, talking about how the line to see the film was literally around the block of the theater.  Not sure how it was breaking records when it wasn’t even the number one film of the weekend (that would be Indiana Jones and the Last Crusade), but far be it from me to call these fine men liars!

During the show, Bobby and Gorilla aren’t actually watching the movie, but rather hanging out in the lobby.  You may think this would be a complete waste of time.

As if anything with Monsoon and Heenan could ever be classified as such!


…UNEQUIVOCALLY it is not, as the esteemed president of the World Wrestling Federation Jack Tunney (!!!) makes an appearance.  He stops by the two to tell us just how stupendously fantastic the movie is.

Also, he needs to know where the toilet is.

That’s not a joke.  Here’s the audio evidence.

From there it’s a never-ending parade of WWF z-list personalities walking through, everyone from the Golden Boy Arnold Skaaland to…

…his Lordship, Alfred Hayes, who gives the Brain a thumb to the nose salute.

But not before, you know, screaming at us about the film.

Did I say screaming?


Pipe down, Alfred!

We then start scraping somehow beneath the bottom of that barrel, as the Rosattis make an appearance taking in a ginormous party sub to the theater.

See, because they are FAT.

And if Vince McMahon has taught me anything over the years, it’s that fat people are funny!  Look at that tubbo eating a giant sandwich!


Eventually, we even run out of WWF personalities, being replaced by completely random people wandering through the lobby.  Here a woman mistakes Bobby for an usher and asks him to show her to her seat.  Heenan of course comes back with a great line before shoo’ing her off screen.

What’s really strange is that same girl appears later in this episode when Americana Pizza Man Dusty Rhodes delivers a pigs feet pie!

Why if I didn’t know any better, I would think that woman is a plant!

More stray girls show up next, and of course they know Gorilla but not Bobby.  My favorite part is not these hip teen chicks coming to the theater to see No Holds Barred of all things, but rather that they stopped dead in their tracks to ask Gorilla “WHAT’S UP?!”

By golly, the 60 year old man in the red jacket and blue sunglasses does look pretty hip!

The show itself closes with Sensational Sherri saving the Brain from these nimrods (as well as a geek that spilled popcorn all over him), offering to take him into the back row of the theater for a hot and spicy make out session.

But of course not before telling us how great the film is.

If you thought that was the end of it, no.

No no no.

We got weeks more of this stuff even as the film was being yanked from theaters at an alarming rate.

Various tactics were tried to get folks to buy tickets, not the least of which were more whoppers including claims that the reviews were GREAT.  Apparently he wasn’t watching Siskel & Ebert at the time, as they thought it was terrible and actually wound up listing it as one of the worst films of 1989.

The last ditch effort to get folks out to see it may have been my favorite.  You see, the reason some people had not yet seen No Holds Barred is because folks were, and I quote, “waiting for the crowds to subside”!

Finally, the film vanished entirely from theaters and became something for sites like WrestleCrap to mock nearly thirty years after its release.  Ok, 13 years after its release, when I inducted it originally.  And while it wasn’t the box office smash the WWF was looking for it to be, it did cover its budget and…wait a minute…


Looks like the ghost of Gorilla Monsoon is spending his days haunting the worldwide interwebs and hacking box office records!

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Yeah, you know...the WrestleCrap guy. Been here since before day 1, I have. You can hang out with me on Facebook. (I'm on there quite a bit) or follow my exploits on Twitter (I'm on there not quite so often). Thanks, and Keep on Crappin'!
40 Responses to "INDUCTION: WWF’s No Holds Barred Hype – The BS-o-Meter is About to Get RIP’ed!"
  1. Boffo97 says:

    Do I even want to know what a “racial match” is?

    The closest I can think of is the infamous Triple H-Booker T match at Wrestlemania XIX, but that was more due to the build than the match.

  2. The Doctor of Style says:

    Good idea for an induction!

    Luke was practically breaking kayfabe, letting on that he knew the word “concept.”

  3. kmtown says:

    So does that mean because of Rip we don’t have to worry about the national debt?

  4. E-Squared says:

    The fact that WWF programming continued to hype the movie weeks after it left theaters just shows how they were desperate in trying to hype that film. It even happened two decades later when 12 Rounds was in theaters and even when it left theaters (I actually paid to see that film). Did they do the same thing with See No Evil and The Marine back in 2006? It’s been so long. What about The Condemned in 2007?

    • Jimbolian says:

      I don’t recall what they did for The Marine, but I’m certain it was as overblown as this.

      As for See No Evil, all they did was run an angle with Kane where he would freak out when someone mentioned May 19th and beat the crap out of poor Rob Conway.

      • Greatsite1 says:

        For the marine john cena was stabbed in a Boston nightclub and for see no evil there was a impostor kane vs the real kane the impostor kane was played by luke gallows

    • Guest says:

      The only time I remember them shamelessly shilling something was when they were hyping SvR 2011 or WWE 12 as being one of the most realistic games ever made…..something that gets funny when you factor in things like the immersion shattering bugs that have become synonymous with the Yuke’s made WWE games, the fact that moves that are ordinarily banned in WWE can casually be done with no problems like chairshots to the head, the commentary coming off as so stilted and fake enough that it makes a typical episode of Raw and Smackdown from this era look like top notch work, no customizing a wrestler’s gear outside of tweaking it’s colors, blood only being active for male wrestlers, referees only being incapacitated for a brief period, special guest referees being able to be pulled out of match, not being able to put anyone through a folding table via a standing move (up until 2K17), incomplete roster and so on.

    • Ultimate_Pie_Man says:

      I remember when I first started watching Smackdown in 2006 or so, they ran a segment hyping See No Evil. It was hilarious in hindsight. They claimed that shooting the movie was dangerous because Kane (who was a monster heel at the time) tended to freak out and attack the other actors FOR REAL.

      I really wish I could find that segment.

  5. Mitch Colburn says:

    I noticed the Paul Orndorff dancing gif while I had ‘White Wedding’ playing. PURE JOY.

  6. Sean Bateman says:

    The OSW Review, Brian Zane and Wrestlecrap are the Triforce that reviewed this film

  7. Tempest Fennac says:

    IMDb lists its takings as a bit over $16 million in the US: . I’m surprised that many Google users like it.

  8. "The Big Cheese" Paul Kraft says:

    Luke and Butch are the Siskel and Ebert of the WWF!

  9. Dave says:

    I’m almost ashamed to admit it but… I have that magazine. *hangs head*

    Really more like a program, from what I remember, with a synopsis of the plot, profiles of the actors, etc. At the time I was using my paper route money to buy every wrestling magazine I could get my hands on so of course the NHB magazine made the cut as well.

    • Felicity says:

      I have that magazine too! But I only discovered it existed about ten years ago, when a local wrestling promoter was having a swap meet and I bought the magazine from him there. He and I agreed the movie was under-rated. It wasn’t long after that that I found a copy of the movie on VHS at a thrift store and I was pleased at how well the movie holds up.

  10. Captain Obvious says:

    To be fair No Holds Barred was my 3rd favorite movie of 1989.

    Behind Batman and Ghostbusters 2 in fact.

    Yeah, I was quite the impressionable little tyke.

  11. Hobu0 says:

    Haha I popped huge for the 46.09 trillion dollars at the end!!

  12. Zeke says:

    To anyone wondering about that 46 trillion thing. I checked, and google ACTUALLY says that. Box Office Mojo says it was actually 16 million. You know, just a small margin of error.

  13. Christopher Haydu says:

    When you rank No Holds Barred against other films it might not fare well, but amongst all of Hulk Hogan’s other films, I think No Holds Barred is definitely his best work. Santa With Muscles and Secret Agent Club were just dumb. Even for children those films would be boring. They didn’t have that “so bad it’s good” quality to them. No Holds Barred might not have had any Oscar worthy thespian acting in it, but the premise of the film and the story, etc. It all made sense, unlike the goofy plots of every other Hogan film.

    So, there’s something good you can say about No Holds Barred. Does anybody agree that it’s Hogan’s best film?

  14. lipe from chile says:

    and I thought (along Meltzer) that shilling the network was low and lame

  15. Evan Waters says:

    Movie tie-in magazines used to be a thing, yeah. Had one for Star Trek V and there was an ad in it for ones for Aliens, the Rocky movies, Indiana Jones, James Bond, etc.

  16. me says:

    And when you Google it look past the box office at the cast. Dude pictured for hulk hogan is a guy in a hogan wig

  17. Stewart says:

    Now that I know urban legend suggests the script maybe was written on a cocaine-fueled weekend in a hotel room, that raises it in my eyes.

    I gotta do that some time.

  18. Larry says:

    11% rating on Rotten Tomatoes yet 74% of viewers liked the movie. I guess what Norm MacDonald used to say all the time when he was on SNL’s Weekend Update was true: “People like watching crap!”

  19. Brad says:

    My favourite load of crap was hinting that they were talking Oscars for Hulk Hogan…..yeah, Daniel Day Lewis only painted with his foot….big deal, Hogan jumped out of the roof of a limo and made the driver soil himself. lol

  20. John C says:

    It was unequivocally the highest grossing movie released that year with the title No Holds Barred therefore it will heretofore be known as a certified box office record breaking motion picture by my proclamation as President of the World Wrestling Federation, Jack S. Tunney Esquire.

    Thanks for the induction and making people laugh in your trying times.

  21. Lee W. says:

    Still letting one rip after all these years

  22. Kyle rickards says:

    I always remember on Superstars of Wrestling, when Tito Santana left the movie showing and proclaiming how great it was – and then from behind a little sign, Savage and Sherri popped up to slate Hogan some more. It stuck in my head as a 15 year old – had Savage and Sherri been crouched there the whole time, waiting for a Hogan supporter to casually saunter by?

  23. Ewa Beach Boy says:

    RD, sorry to hear about the passing of your mother. You and your family will be in our thoughts and prayers!

    I remember all the hype but by ’89 me and all my friends were in our late teens/early 20’s and we all knew this movie would suck big time. It was hilarious to see just how desperate WWE got as fewer and fewer people saw the film and it started being pulled everywhere I watched it for free years later and was glad I never spent a dime on it. The worst part was when WWF brought Zeus ‘Tiny Lester’ in to feud with Hogan and acted as if the movie was real and Zeus had some real beef with Hogan over the movie.. PPPPlease!!!

  24. Von Wer says:

    There was one skit about NHB that was also very weird…I forget which part came first but there was a segment with Macho Man & Sherri praising Zeus’ role…then Sean Mooney or some other interviewer was interviewing a random boy what his thoughts were, only to be interrupted by the actor who played the villain, Mr. Brell. He was actually addressed as Mr. Brell & not as the actor who played him. Mr. Brell chased the boy away, telling him to get lost & proceded to whine about how Zeus was really supposed to win the match in the film & how Hulk Hogan bribed the producers & writers & directors to change it so he won (ha!). Mr. Brell then vowed he would come to the WWF & help Zeus get his revenge.

    Then when Hulkamania 4 came out on VHS, there was a behind the scenes segment of NHB & interviews with Hogan & some of the cast…then came an interview with Zeus threatening to destroy not only Hulk Hogan when he got out of jail (WTF??) but was threatening to beat up all the Hulkamaniacs out there (again WTF??)…yeah, he broke the fourth wall, looked right into the camera, cross-eyed as ever & made threats against the fans watching this video.

  25. 80s Guy says:

    One of the things that made me laugh back when it came out was the fact that one of the main tag lines was “Hulk Hogan as you’ve never seen him before!”

    I’d always say “Um…. as a top wrestling champion taking on a seemingly unstoppable opponent? Yeahhhhhhhhh……. ok……..”

  26. Felicity says:

    The file nhbhype-09.mp3 doesn’t play. It says it’s a streaming file and requires additional plug-ins. So we’ll never get to hear the actual audio evidence that WWF President Jack Tunney needs to know where the bathroom is! 🙁

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