Induction: Master P and the No Limit Soldiers – Rap is Wrestlecrap

57 Submitted by on Thu, 05 December 2013, 20:00

WCW, 1999

In the summer of 1999, facing lagging ratings, WCW attempted to stay relevant by reaching out to the music industry. Before bringing in KISS and Megadeth to perform live on Nitro, Bischoff and company tried their hand at cross-promotion with hip-hop. Of course, “cross-promotion” was more or less a code word for “we’ll pay you money to hog our TV time.”

In June 1999, Percy “Master P” Miller signed with WCW, an organization whose previous connections to rap consisted of PN News and “Buff Daddy,” Marcus Bagwell’s new, stupid nickname. The rapper’s joining of WCW didn’t make a whole lot of sense, unless P had heard that they used to be part of NWA. nls01 
 nls02 If Master P thought he could stroll into WCW and be welcomed with open arms, he was in for a rude awakening… or in this case, maybe a Perfect Plex. Ring veteran Curt Hennig told Master P that he was a big fan of rap music, so the rapper gave him an autographed CD. If only he had seen the past few weeks of Nitro, where Hennig repeatedly called rap, “crap” and even hijacked the DJ booth on Nitro to sing country tunes (Yes, Nitro had a DJ booth, possibly manned by Oscar of Men on a Mission). I guess Master P, like most wrestling fans, had stopped watching Nitro by that point.
It therefore came as no surprise to the audience that Hennig would break the CD apart in his hands. Frankly, P got off easy, as the last time a country music-loving wrestler broke a music disc into pieces, it was Jeff Jarrett’s own gold record on Ahmed Johnson’s head. Ahmed suffered from slurred, unintelligible speech for the rest of his career. nls03 
nls04 Even though nobody had any idea what a rapper was supposed to do in WCW (except collect checks and put over his cousin/bodyguard as a legitimate wrestler), everyone from Mean Gene to Eric Bischoff gushed over Master P’s arrival.
A few people who weren’t so impressed were Curt Hennig’s “West Texas Rednecks,” which also included Bobby Duncum, Jr. and the Windham brothers. After they started playing their own song, “Rap is Crap” over the loudspeakers, Master P and his dozens of henchman rushed to the DJ booth, where P vowed to get roddy roddy body body (hootie hoo). nls05 
nls06  Say what you will about Master P’s involvement in wrestling, but the man had a way with words. Just imagine how much more popular the Rock could have been if he had emulated Master P! Compare this tired old catchphrase:

  • “I think –”
  • “It doesn’t matter what you think!”
To this:

  • “I think–”
  • “Roddy roddy body hoddy potty! Hootie hoo!”
nls06
nls07 I don’t know if it was distaste for rap in general or for Master P’s all-purpose nonsense rebuttal, but the fans in Washington, DC were firmly against the rap mogul on only his second night with the company.
The next week, Master P made his musical debut with the company. Along with his brothers Silkk the Shocker and C-Murder (who is currently serving a life sentence for… take a guess), P came on stage and shouted a string of gibberish, then blatantly lip-synched his record much to his hometown New Orleans crowd’s apathy. Maybe it’s unfair to call it gibberish without first asking Wrestlecrap’s astute readers if they can make any meaning out of this: nls08 
 nls09 “Y’all want those No Limit Soldiers give roddy roddy body body body body! The New World Order is hootie hoo! Hootie hoo!”
I think there was something about Roddy Piper and Jesse Ventura in there. nls10
nls11 Later in the show, Master P took it upon himself to celebrate his little brother Silkk’s birthday right in the ring on live television in the middle of a wrestling show. The wrestling world would not see a more time-wasting display of excess until the WWF program of the same name (WWF Time-Wasting Display™, Saturday nights at 10 on TNN).
Fun fact: Silkk would later perform the entrance music for MVP.
nls12

No, not Abe Knuckleball Schwartz. The other MVP.

nls13  P’s entourage packed the ring (not that you could see any of them, since everyone was wearing camouflage), but before they could get, in his words, “potty potty roddy roddy,” Curt Hennig showed up to the party to apologize for breaking Master P’s CD and to give a birthday present. Inside the box was a cowboy hat, which Silkk promptly stomped before the other No Limit Soldiers (as Master P’s army of rappers, bodyguards, and Power Plant cadets were called) smashed cake in Hennig’s face. Fans booed the ungrateful Soldiers because apparently a dozen or so guys bullying a ring veteran without provocation was heel behavior. Or maybe it was because Master P was black. Guess which one our rapping guest star blamed for the lukewarm audience reaction.
After that fiasco, Master P himself didn’t appear on television again, leaving his all-star crew of wrestlers to handle Hennig’s West Texas Rednecks. While Konnan and Rey Misterio might have had some clout among wrestling fans…
nls14

Even they know this angle stinks.

nls15 …the rest of the No Limit Soldiers consisted of no-names like Chase Tatum, 4×4, and Swoll, whose Wikipedia pages are filled with gross misinformation (namely, the fact that they deserve their own Wikipedia pages).
Rounding out the group was “BA” Brad Armstrong, who was not only a former masked member of the Freebirds, but the brother of the Road Dogg, a former country singer in the WWF. What I’m saying is, packaging an Armstrong as a die-hard rap fan was about as believable as aligning Arachnaman with DC’s Justice League. nls16 
nls17 Hey, quit it!
Not only was the No Limit Soldiers line-up lackluster, but they greatly outnumbered the West Texas Rednecks, further discouraging fans from cheering them over the underdog country aficionados. It didn’t help the Soldiers’ cause that Hennig and friends’ song, while intentionally terrible, was getting radio play on country stations, or that the traditionally southern WCW audience tended to prefer country over rap. Rather than, gasp, turning the popular country stable babyface, the company killed the feud after a month. nls18 


This angle was one of the most wasteful in WCW’s history, as Master P was paid a cool million, while his bodyguard Swoll made 400 grand as a wrestler. But the foolishness of the spending was exacerbated by the fact that, if Ted Turner’s company wanted to bring someone in to shout “Hootie Hoo!”, they already had Space Ghost and the rest of the Cartoon Planet cast under contract.

Despite Eric Bischoff’s claim that “others in the industry” offered Master P three times the money, I doubt that Vince needed another person to say, “Hootie hoo” when he could just do it himself.

To give you an idea of the kind of consistency that WCW’s bookers practiced at the time, during the same summer as this battle between rap and country (where fans were supposed to cheer the rappers and hate the country singers) WCW hosted a mini-concert by country musician Chad Brock and expected fans to enjoy it. Maybe if they had brought him on TV a few months earlier on Hennig’s side, the audience would have booed the West Texas Rednecks instead of just poor old Chad.

nls19

Perhaps the failure of the No Limit Soldiers had nothing to do with country or rap, and everything to do with fans resenting how the spotlight had been stolen by the likes of Master P or Chad Brock, people who had never wrestled a day in their lives.

nls20

Or something like that.

Written by

A wrestling fan ever since the days of Wrestlemania IX, Art graduated from college in the same building where Art Donovan called King of the Ring 1994. He currently runs the "How Much Does This Guy Weigh?" blog, where he reviews New Generation-Era Monday Night Raws and Hasbro WWF figures.
57 Responses to "Induction: Master P and the No Limit Soldiers – Rap is Wrestlecrap"
  1. "The Big Cheese" Paul Kraft says:

    Yes! Finally! Awesome job, Art! HOOTIE HOO!

  2. MisterSpiffy says:

    Finally the no limit solders have come home to wrestlecrap!

  3. Casey Ray says:

    I remember this stinking pile of crap…say what you will about Master Percy, but he is a smart business man. If someone offered me a cool million to say “roddy hoddy, potty potty”, I would absolutely do it. However, my “hootie hoooo” would cost extra.

    • James S says:

      Oh he’s far from stupid for taking the money. Eric Bishoff and the powers that be at WCW looked like fools for wasting all that money by doing nothing with Master P and crew.

  4. Cuthbert says:

    I still have nightmares about that angle and the hootie hoos. I remember the hype at the time and how they were assuring us that hootie hoo was a real thing that was being said and to take serious.

    And what a massive backfire, with how popular it made the West Texas Rednecks.

  5. Down With OPC says:

    This angle made Hoody Hooo my favorite rap song in high school.

  6. VDM says:

    This is one of the best inductions ever on the site. You’re on fire lately.

  7. John says:

    This really should be the poster child for Wrestle Crap because it really is the epitome of crap. Pointless God-awful nonsense that in no way hit their target audience. The Mean Gene audio clip is awesome just to hear him say homies. The Bischoff love letter clip sounded like he should have been called Master Bate with his pandering. I’m confused with the name C-Murder I thought that would be the term used if someone killed Dixie Carter.

  8. RD Reynolds says:

    CHAD BROCK RUN IN!!!! HOOTIE HOOOO!!!!

  9. Matthew N says:

    A Cartoon Planet reference on WrestleCrap? I can die a happy man now.

  10. Cameron A. says:

    Given how heavily No Limit hyped itself, as well as its trademark Pen & Pixel album covers (you know the ones – garish, sparkly, big gold-and-or-diamond-festooned logos), the No Limit Soldiers were obvious heels. Snoop Dogg was part of No Limit around this time – not that he would have helped this angle, but compared to other No Limit artists, he had some charisma.

    • E-Squared says:

      The funny thing about all this is that a few times in my life, I went through a No Limit phase and I really wonder why. On my iPod, I have a playlist of old No Limit stuff, and I can honestly say that it really wasn’t that good, with the exception of Fiend, Mac, Mia X and probably C-Murder. Master P and Silkk sucked as rappers for sure.

      As for this angle, while I am a fan of rap, I can honestly say that this angle was just plain horrible. Kayfabe or not, I really don’t think Curt Hennig deserved the treatment he got. He came in peace for starters, second, smashing a cake like that while being outnumbered is just purely a dick move.

      Also, it’s about damn time that this angle got inducted.

  11. Raven7309 says:

    Somebody get Vince McMahon on the phone right now and tell him to revive “Tuesday Night Titans” with Space Ghost as the host.
    “Licence to Print Money” indeed. :-D

  12. Horsemen4ever says:

    And the beauty of this steaming pile of Thunder is that Master P’s debut aligns PERFECTLY with WWF’s first widening of the ratings gap. You think the finger poke of doom or World Champion David Arquette killed WCW? Don’t discount the No Limit Souljas share of the credit.

    • Anonymous says:

      This is an excellent and very important point. One of the worst angles in history and it really doesn’t get enough credit for how much it represents everything that was wrong with WCW.

  13. Autrach Sejanoz says:

    “Silkk would later perform the entrance music for MVP.”

    Well, that explains why it sucked.

  14. Peter says:

    The soundbites for this induction are priceless. Mean Gene having to shill this crap – karma for all those times we had to hear his stupid hotline plugs. The No Talent Soldiers saying “What? Huh?” reminds me of that Dave Chappelle sketch where he keeps asking to have his headphones turned up.

    4×4 has to be one of my favorite wrestling names all time though. It’s a shame we never got to see him in the obvious dream match against Road Block.

  15. Porter Sultzbaugh says:

    Two things:

    1) I am amazed this entry wasn’t created before now.

    2) Brad Armstrong… what a loss, a man that just wanted to entertain… and did.
    You are sorely missed Mr. Armstrong

  16. Alan says:

    Ugh, the “1999 WCW Summer Concert Series”, featuring the “Hip” (replacement) group of KISS, Chad Flop (As Curt Hennig called him), Megadeth, and the infamous Master P/No Limit (on how bad they were) Souljahs. This induction was well overdue. Thanks Art! I know there’s plenty of examples of the WWF/WWE wasting money on musical talent as well, including the one group they brought in just to introduce their roadie (Not Road Dogg)…TEST. Of course TNA also blew some of their initial budget so they could bring in Toby Keith on their first PPV to eliminate Jeff Jarrett from a battle royal for the NWA Title. There’s plenty of CRAP here, but for the most part for WWE, WCW, and TNA, they forgot that people tune in to see Superstars and Divas WRESTLE.

  17. Phantom Cipher says:

    The crazy part is that long after the angle is over, Konnan is still saying rowdy rowdy bowdy bowdy until the end of WCW.

  18. Sir Thomas says:

    Wait, the Rednecks were bad guys? Wow, I really should’ve been paying more attention to WCW: I thought for sure Master Pissant and his gang were the heel stable.

  19. DeweyDTruman says:

    “The rapper’s joining of WCW didn’t make a whole lot of sense, unless P had heard that they used to be part of NWA.”

    That’s it, everyone can go home now. Nothing’s gonna top this.

  20. Phil Watts, Jr. says:

    THANK YOU! THANK YOU! THANK YOU!

    These guys were shoved down everyone’s throats on the radio, despite the fact they all sucked. I’m so glad they all disappeared off the map.

  21. patricko says:

    One thing that noone here’s really touched on.
    WCW was crazy in love with overly long meaningless in-ring segments that had nothing to do with wrestling.

    They had lost their way so badly by the time that the no limit soldiers came along.

    For me, as bad as this was, it was just a different brand of a bunch of guys walking to the ring and taking up lots of TV time, mostly by standing around.
    Only difference is that the Nitro was not started every monday night by the NLS doing this.
    It was done by some other group……

  22. Eddie Mac says:

    “The wrestling world would not see a more time-wasting display of excess until the WWF program of the same name (WWF Time-Wasting Display™, Saturday nights at 10 on TNN).”

    I’m pretty sure the Kiss concert and Judy Bagwell on a pole came before WWF Excess. (In Excess’ defense, it had Trish Stratus.)

  23. Rave says:

    Swoll made 400K, yet still got picked up for dodging child support. Go figure.

  24. CaptainRon says:

    I will never, ever forget Eric Bischoff saying – on commentary – that “my son is excited about Master P.” Garret had the clout, yo.

  25. Jeremy says:

    Unprovoked attacks on supposed heels don’t automatically turn you into a massively over babyface? Someone should tell Sheamus.

  26. Mr. Glen says:

    I’ve been waiting years for this induction. Brilliant work Art!

  27. Huw Roma says:

    I recall watching this angle in disbelief, stunned at how rapidly WCW was capitulating. The reactions of my co-workers were ones of disgust also, even those who liked Master P’s music. Truly the epitome of WrestleCrap.

  28. Al Lobama says:

    That Vince McMahon sound bite is the funniest thing I’ve heard on this site all year! I want that to be my new ring tone!

  29. Russian Eagle says:

    This was so unfair to the late great Curt Hennig. I’m not even a Southerner, but myself and all my friends in Pennsylvania loved the Rednecks. They could have been extremely popular as babyfaces, but WCW boned it just like everything else they did after 1997.

    • "The Big Cheese" Paul Kraft says:

      I loved the West Texas Rednecks! Rap is Crap was a great song.

      • Anonymous says:

        What I never understood is why they let the stable be so funny when they were supposed to be getting booed, not laughed at. People will ALWAYS side with the wrestler(s) who can make them laugh, no matter how hard they’re pushed as heels. Just look at The Rock.

    • Caveman says:

      I greatly enjoyed the West Texas Rednecks and their songs, too and even flipped to Nitro whenever they were on! Mr. Perfect was just so ridiculously perfect in that role. They should have gotten a bigger push.

  30. E-Squared says:

    Just hearing Mean Gene say “I miss my homies” is just hilarious.

  31. Escape says:

    How did a Minnesotan end up leading the West Texas Rednecks anyway? Was that ever mentioned? And no, I’m not expecting an answer.

    • Eddie Mac says:

      Because WCW, I guess.

    • Tokyo Tom says:

      Great Question! Bobby Duncum Jr told me one time that Curt Henning was the biggest redneck of the group and came up with the idea of the WTR. Hennig was a big outdoorsman and had gone hunting with Duncum and the Wyndhams on occasion. Hennig was willing to put aside his Minnesota roots to make the gimmick go over (as did Curley Joe).

      Sorry for the delay in responding- I’ve been away for a while

  32. Unknown says:

    It gets better…Swoll was pulled over by the police, and then held when it was discovered that he was behind in child support payments. Despite making 400 grand.

  33. Jerichoholic Ninja says:

    Hey, go easy on Master P. He was just trying to earn a little extra money so he could buy his son an island in French Polynesia.

    • the14thListener says:

      That’s great. Would (no longer so Lil’) Romero send Garrett Bischoff to this island with no camera, internet or satellite access?

  34. John Darc says:

    I wouldn’t say the No Limit Soldiers attacked Curt Hennig without ANY provocation. He did break the signed CD he got as a gift.

  35. Ed says:

    I’m confused about a few things:
    1. How did this take so long to get inducted?
    2. What retarded monkey thought that the NLS would get over as the face group?
    3. Why no mention of Curly Bill? He’s a bastion of Wrestlecrap…

    Personally, my disappointment with this angle was that it didn’t last long enough for the phrase “I gotta take a Master P” whenever the NLS came out to catch on…

  36. Bastard King says:

    WCW had C-Murder and Chris Benoit on the payroll at the same time?

    So which pro wrestling company gave the most eventual murderers a paycheck at once.

  37. Zeb's Moustache says:

    P was offered 3x what WCW paid him? I could just imagine Vince..

    “Either you hoody hoo ore yooouureeeee FIIIIRRRRRRRRRREEED!!”

  38. Eva Beach Boy says:

    YES! YES!! YES!!!

  39. Ripplin says:

    Ah yes, Master P… He failed in WCW, he failed to make the Toronto Raptors lineup and he failed on Dancing with the Stars. (though that might be a win for those who like trainwrecks)

  40. Tokyo Tom says:

    I shared a flight with Bobby Duncum Jr during the height of the WTR (July 1999)- he told me that the gimmick was massively over in the arenas but that Bischoff was still riding the NWO as the main faction and basically buried the WTR. The WTR wanted to pivot as a face faction to fight the NWO but Bischoff (and “others” that he would not name) didn’t want to share the spotlight with a group that would have a natural following among the main WCW demographic- as Art outlined above.

    Duncum also mentioned in our conversation that by that time WCW was a clusterf*ck- the wrestlers had no idea what they would be doing until right before going to the ring- even on the Nitro broadcasts. He said “I just show up, do what I’m told- and take the money.” Everyone on the roster realized that nothing/nobody was going to get pushed, no matter how over, unless Bischoff & the NWO would get a rub.

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