See that logo up there?
From 1987 to 1999, that was WCW’s logo.
It wasn’t flashy. It wasn’t edgy. It was simple. It had a nice color scheme. It was easy to read. It was instantly recognizable.
In other words, it was everything a company wants their logo to be.
So of course, in 1999 they decided to replace it with this horribly ugly pointy thing…
I mean think about it…
WCW actually had to pay somebody to come up with a new logo and that is what they came up with!
And nobody running WCW said “No, I’m sorry. That logo is terrible. Please come up with something better”.
Every time I would see the new WCW logo on screen or on WCW merchandise, I thought “That is hideous!” and I know I wasn’t the only one.
Even WWE’s weird WCW logo they used during the Invasion wasn’t quite that bad:
At least you could see the letters “WCW” on it!
Crappers; I know it seems like a small thing, but the logo change was one of the things that lead to the death of WCW.
The logo was an important part of the WCW brand, and changing it just for the sake of change was a real turn off to fans.
WCW went out of business less than 3 years after the logo change.
Perhaps, then, it was appropriate that the 1999 logo had a giant black hole in the middle…?
Ha! That’s an interesting observation!
A good excuse for a cheap plug of the Death of WCW there…
There always is!
While I don’t think the 1999 logo wass not as bad as people made it out to be, I agree not even knowing what the company’s name is instantly in a logo is just dumb
Unlike Pepsi, the WCW brand went downhill after changing the logo
I still like the 80’s Pepsi logo better than any of the recent ones.
Granted. But Pepsi around the the death of WCW was a superior product to WCW.
I’d rather have a Pepsi than have to sit through 2000 WCW ever again, yes! Haha.
I’d rather drink an 12 pack of RC Cola than have to watch a single episode of 1999-2000 WCW
Hey now, don’t mess with RC…
Only NOW did I realize like years after WCW’s demise that the pointy stuff was actually the WCW letters! I just thought it was a pointy shape with “World Championship Wrestling” kind of garbled in the middle.
Yeah, I wouldn’t have noticed that unless someone had told me either! See why it’s such a dumb logo? 🙂 Logos aren’t supposed to be abstract like that.
Totally. After it’s debut, it took a month for me to realize it was a logo that spelled out WCW. That signified the impending death of WCW.
I remember being a kid and wondering what the hell that thing was. It took almost a month for me to realize that was supposed to be the letters “WCW”. I wanted to barf upon the realization. But in retrospect, I’m thankful the superior OG logo wasn’t used during the dark era of WCW that led to its demise.
I guess I’m 1 of the few people who actually love the 99 logo. I mean it screams 1999. The year people were trying new stuff because the year 2000 was approaching.